ENHANCED lead capture by promoters and automatED the distribution of leads to THE dealer NETWORK

Type

Lead Capture App - Automotive

 

Challenge: Impatient prospects and leads that were wrong and late

Toyota had implemented a sales automation system to automate the distribution of leads to its network of dealers. While the system succeeded in driving leads to dealers, the system’s native entry forms were not liked by promoters at auto shows. Entering data was slow and potential prospects would become impatient. Toyota went back to paper forms, which would later be entered into the system. The use of paper forms created data quality issues as they were often illegible and incomplete. Leads would get to the dealers with at least one day of delay.

paper piles.jpg

 

Solution: A much improved sales support tool

user friendly.png

User-friendly, with buttons that are easy to tap and fields that fill in automatically.

prospect engaging.png

Prospect-engaging, allowing customers to participates with promoters while they are entering contact information and learning about Toyota cars.

connected.png

Connected to Toyota’s CRM system provided by Salesforce.com, which includes existing back-end processes like dealer lead assignment, follow up communications and dashboard reporting.

 

Result: Fully automated process + satisfied prospects, promoters and dealers

Toyota first used the Promoter Lead Capture App in the Puerto Rico International Auto Show. This is the largest autoshow of the year, lasting two weeks. Toyota and Scion brands were exhibited and attended by over 10 promoters using the new App on tablets.

Promoter.jpg

Great feedback from the promoters on the ease-of-use.

hundreds of leads.jpg

Hundreds of leads were collected.

Calling lead.jpg

Dealers were calling leads seconds after their visit.

 
Footer Contact Us Line.png

HAVE QUESTIONS ABOUT HOW WE CAN HELP YOU? 

Image Get in Touch_RE Robot.png