BETTER LEADS,
MORE CUSTOMERS.

We help businesses get better leads,
and turn those leads into
profitable customer relationships
that are retained for many years.

WORK

TMO Telesales Channel

T-Mobile Telesales Channel

Wireless is a market that is highly competitive and mature and where acquisition costs can get pretty high. To maintain profitable cost per account, Cobalto supports these efforts and achieves high inbound conversion rates with segmentation strategies, efficient mailers and lots of testing!

Mi Lexus Owners’ Web Portal

Mi Lexus Owners’ Web Portal

Cobalto examined the entire Lexus customer lifecycle and identified opportunities for improved digital communication in different stages: from first service visit, through on-going maintenance, and on to the re-purchasing stage. A coordinated communications program was defined across multiple digital platforms including an Owner’s portal and email campaigns.

SOLUTIONS

Response
Accelerator

Get more sales from your marketing investment. Use direct marketing communications, segmentation and continuous testing to optimize marketing campaigns and build upon existing customer relationships.

Data &
Analytics

Make your marketing more relevant and efficient. Using analytics on your existing data provides insights about how to achieve more efficient sales and customer engagement. Create customer profiles to understand your target. Allocate marketing resources properly, eliminate deficiencies and optimize processes by using data as a basis for performance metrics.

Digital
Experiences

Companies need to be where the customers are and to be effective in their messaging. Today’s customers are savvy, spending much more of their time on their mobile phones and other digital devices. Digital marketing can help you provide the right message at the right time. Have two-way communication with customers and track the results of campaigns to continuously improve.

SERVICES

Digital

  • Digital Advertising and Targeting
  • Content Management
  • Website Development
  • Lead Capture Web Apps
  • Customer Web Portals
  • Mobile Apps
  • Omni Channel Strategy

Direct

  • Creative Services
  • Email
  • Mailers
  • Telemarketing Optimization
  • SMS/MMS
  • Social Marketing

CRM and Marketing Platforms

  • Business Process Improvement
  • CRM Technology (Salesforce.com, etc.)
  • Data Integration
  • Marketing Automation
  • Data Warehousing

Loyalty

  • CRM Communications (Birthday Cards, Reminders, etc.)
  • VIP Invites
  • Partner Alliances
  • Retention Programs

Analytics

  • Web Analytics
  • Segmentation
  • Predictive Analytics
  • Response Analysis
  • Dashboards
  • Marketing ROI Analysis

Experiential Marketing

  • Guerilla Efforts
  • Promotions
  • Events