Feeling left behind as your competitors adopt data-driven digital tools?


Leap ahead of your competitors by using the latest in technologies to connect more effectively and efficiently with your customers: at the right time, in the right channel. 

We implement and manage CRM systems (We 💙 Salesforce), which help manage the sales pipeline more effectively with better visibility of your customers and prospects. 

Cobalto does the dirty work of data integration, freeing your data from its silos, securing it and using it to grow your business. And we help your team stay on top of your campaigns and sales and service processes with automated dashboards and reporting.

We specialize in extending your CRM system with analytical data processing, databases and algorithms to store, process, and analyze data for creating personalized campaigns. 

Cobalto uses the following marketing technologies to bring relevance, immediacy, and consistency to your marketing communications:


Digital Channels


Marketing Automation


CRM Systems


Analytical Data Processing


Data Integration


Dashboards and Reporting



  • HTML, CSS and Javascript development
  • Tracking and report setup
  • Online real-time dashboard publishing
  • User acceptance testing and integration testing
  • Deployments
  • Technical support and training
  • Discovery and choice of platform
  • Agile development planning
  • Environment setup
  • Input feeds and/or API integration
  • Custom functionality development
  • Campaign and business rules setup
  • Copy, artwork, and web design

Which software platform is right for your company?

Cobalto team members work with you to find the right solution that fits your processes and budget.  We specialize in implementing marketing software as part of Cobalto’s managed solutions, Salesforce® and other third-party platforms that your company may already be using.

Salesforce Marketing Cloud®

Marketing platform that connects social, digital, and direct channels and allows your team to create and manage communications across the customer journey.

Salesforce Sales Cloud®

CRM software for managing your customer database, leads, and sales pipeline. It is used by salespeople to increase productivity and by marketers who want to capture leads. Cobalto has certified Salesforce® Administrators on staff to support your Salesforce® implementation.

Other CRM Platforms

Cobalto’s technology team can work with your IT department to create seamless customer journeys from your company’s current CRM platform and unify your messaging across channels using our Channel Connectivity services for SMS, email and Online Surveys.  See More


How can we get started?

Cobalto’s professional services make it so much easier to be customer-focused.



Not sure where to start? Cobalto can assess your current marketing and sales processes to give you recommendations and estimate the Return on Investment (ROI) you can achieve. Our starting points are the customer journey and your objectives.  We pride ourselves on recommending solutions we know will work for your budget and your business.


Technology Implementation and Support

Already know which way to go? Cobalto has the expertise to implement and support your marketing technology implementation. During the project, we work with your stakeholders closely to ensure we implement tools and processes that will work over the long term.


Direct Marketing Services

Combine the power of Marketing Technology with relevant, personalized communications designed and tested to convert and reach its objectives. Media includes traditional direct mail, email, and SMS/MMS. By adding automated processing to your direct marketing, your customers receive individualized messages at the right times, in the right channels. 

See More


We have been helping companies with their marketing technology since 2004. We know how to make you successful with smaller engagements that prove positive results quickly. 

If you are considering marketing technology, we would be happy to answer your questions and help you get started.